Staffing your strategic innovation function

Innovation is not always customer led – many major breakthrough offerings originate in a lab, or spring from the imagination of a problem solver. So how can a firm exploit a market that does not currently exist?

This is the research interest of Gina O’Connor, of Babson College. She followed a number of large, established companies over 25 years to observe how they manage breakthrough innovation.

Find out more at https://www.rndtoday.co.uk/

Видео Staffing your strategic innovation function канала R&D Today