Adveritas (ASX: AV1) has launched an upgraded self-serve version of its TrafficGuard™ platform

Adveritas (ASX: AV1) has launched an upgraded self-serve version of its TrafficGuard™ platform for small- and medium-sized enterprise (SME) customers, significantly expanding its total addressable market and opening access to millions of global digital advertisers.

🚀 Self-serve TrafficGuard™ platform launched, with Adveritas introducing a fully automated SME-focused offering designed to provide digital advertising fraud protection for non-enterprise customers through a scalable subscription-based model.

🌐 Transformational market expansion underway, with the Company estimating an addressable market of more than 200 million SME digital advertisers globally, while the self-serve model enables rapid onboarding, short integration times and high-margin recurring revenue opportunities.

📈 Growth strategy and product expansion advancing, with Adveritas planning to introduce Meta ad fraud protection alongside existing Google Ads functionality, while also pursuing strategic agency partnerships and white-label opportunities to accelerate customer acquisition and revenue growth.

Adveritas Co-founder and CEO Mathew Ratty commented:

“The launch of our upgraded self-serve platform is transformational. We have successfully grown our Company to date through servicing the enterprise customer market and we are excited to provide a new offering to the even larger addressable market of small to medium enterprises. We are now focused on providing our unique, proprietary TrafficGuard™ service to all types of businesses to protect the ecosystem from invalid traffic and fraud”.

ASX Announcement link ⚡https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-03074426-6A1318909&v=undefined

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