How to Budget your Startup for a Recession - Startups 101

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Elizabeth Yin Twitter thread: https://twitter.com/dunkhippo33/status/1598137992526168066?s=46&t=rjX0-nYYUBqX-G_L1MQMfQ

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You are going to see A LOT of startups close shop in the coming months, not because their products or their business models are flawed, but because their founders don’t know how to operate in bad fundraising environments.

When money flows, like in 2021, you can always rely on a new round of funding to keep your company afloat- as long as you are growing.

Suddenly, the companies that are most valuable are not the fast growers but the companies that have a runway, ideally, the companies that are profitable.

The companies that are capital intensive and who need a lot of cash to continue operating have either died or have had no choice but to raise down rounds.

You are going to hear this phrase, ‘down round’ more often in the coming months.

A down round is when a company raises money at a lower valuation than a previous round. And it’s a terrible deal for investors and an even worse deal for founders.

We’ve seen the other end of this stick on Slidebean, where our pitch deck writing business has slowed down, while our financial planning (FPaaS) services have skyrocketed.

So the most critical thing that you have to do, as a founder, as a CEO, as a COO or CFO- is to make sure that your math is solid. That you understand what drives your revenue and how it can be affected in the coming months- while you understand your expenses, and ensure you don’t see any surprises with your monthly expenses.

So in this video, I want to share some of the best tactics we’ve used- on our own projections and in our customer’s spreadsheets- to turn a budget spreadsheet into something like a Palantir- that can predict next year’s profits with a small margin of error.

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