SERVICE MARKETING IN HINDI | Concept, Importance & Features | Marketing Management | BBA/MBA Lecture

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SERVICE MARKETING VIDEO - #1

This video consists of the following:

1.Meaning / Concept of Service Marketing in Hindi

2. Importance of Service Marketing :
i. Key differentiator
ii. Importance of Relationship
iii. Consumer retention

3. Features/Characteristics of Service Marketing :
i. Intangibility
ii. Use of tangible products
iii. No stock maintenance
iv. Low price sensitivity
v. Simultaneity of production and consumption
************* NEXT VIDEO (7 P's of Service Marketing): ************

...soon...
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Видео SERVICE MARKETING IN HINDI | Concept, Importance & Features | Marketing Management | BBA/MBA Lecture канала Sonu Singh - PPT wale