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80/20 Rule EXPOSED: The Truth About Amazon PPC Spending! 😱

#thatamazonadspodcast #amazonppc #amazonads

Amazon PPC budget allocation is key to maximizing ad performance and ROI. The optimal PPC strategy follows the 80/20 rule—allocate 80% of your budget to manual campaigns and only 20% to auto campaigns for better control. Within manual campaigns, exact match should take up 80% of the spend since it offers higher scalability and better keyword targeting, while broad and phrase match should only receive 20% for keyword discovery and long-tail variations. Relying too much on broad or phrase match can lead to irrelevant placements and wasted ad spend. Want to scale your Amazon advertising strategy the right way? Watch Episode 89 now!

Видео 80/20 Rule EXPOSED: The Truth About Amazon PPC Spending! 😱 канала That Amazon Ads Podcast