Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)

Is ACOS a Vanity Metric? ACOS vs ACOTS

Episode 58

Confused by ACOS and its role in your Amazon Advertising success? Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric. Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns. In this video, we'll cover:

Relation between ACOS and ACOTS.
How to use Target ACOS to control ACOTS.
Practical optimization tips

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CHAPTERS:
(00:00) – Prologue
(00:17) – Intro
(01:03) – Part one recap
(03:30) – How about ACOTS? Is it a Vanity Metric?
(04:05) – See you next week
(04:19) – ACOS and ACOTS synergy
(09:00) – Taming ACOTS with ACOS
(15:13) – Key decisions when making optimizations
(20:38) – ACOS and ACOTS at a SKU level
(26:05) – Free Tip
(29:40) – Ensuring accuracy
(33:23) – Final note

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

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👋Closing Remarks:

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Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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