The biggest mistake people make at trade shows?

Thinking that handing out your business card or swag is enough.
As Amy Rempel puts it: “They will take your card—but they will not reach out.”

At any given show, your prospects are talking to dozens of vendors. If you want to stand out, you need to be intentional.

That means:
-Taking notes in real time
-Capturing contact info yourself
-Sending a thoughtful follow-up afterward

The magic doesn’t happen at the booth. It happens in your inbox the week after.

Видео The biggest mistake people make at trade shows? канала Retail Tech Media Nexus