Mobile marketing agencies - Apple killed the IDFA - what this means and what to do now:

Here’s what’s happening with iOS 14:
IDFA is getting killed - moved to an opt-in (where it was an opt out in settings)
Advertisers will lose a lot of opted in devices (some predict 80+%)
References:

https://medium.com/macoclock/apple-is-killing-a-billion-dollar-ad-industry-with-one-popup-2f83d182837f

- "No user in their right consciousness would look to opt-in for personalized ads considering its used for monetization purposes."

https://mobiledevmemo.com/mobile-advertising-without-the-idfa-a-comprehensive-overview/

https://www.singular.net/blog/mobile-marketing-measurement-privacy-idfa/

Here’s what you can do next
Tell your clients who have mobile apps about this.
Form a plan to capture more emails, sms, push notification opt ins with their ad dollars.
Start shifting strategy and budget to acquiring more lead/customer contact info and more user push notification opt ins.
If you have clients who do not yet have a complete iOS app, introduce them to Tapcart.com - and reach out to Sina about partnerships.
By the way: if you’re a Tapcart customer you wouldn’t have to worry about this since Tapcart is an owned marketing channel and you can reach shoppers directly via push notifications, in real-time

Also, have you heard of App Clips (streaming apps)? Starting in the fall, you'll be able to use a native mobile app without having to download it. This will be a game changer as you can offer a native app experience without the friction of having to visit the app store or even install an app: https://www.cnet.com/news/app-clips-apple-wwdc-2020-ios-14-theres-an-app-for-that-but-you-dont-have-to-download-it/

Видео Mobile marketing agencies - Apple killed the IDFA - what this means and what to do now: канала Alex Glenn