How to prepare for a post-IDFA world as a marketer on iOS 14

In today’s episode, we have an all star panel featuring the smartest folks we know. The episode features Eric Seufert from Mobile Dev Memo, mobile growth consultant Thomas Petit, and Nebojsa Radovic from N3TWORK.

What are advertisers solving for? What kind of advertisers will be the most and least impacted? Of the solutions proposed, what’s real and what isn't? Each of our superstar guests offers their tips, strategies, and opinions on what the mobile marketing world will look like post-IDFA - and more importantly how to prepare.

Key Highlights:
🤔What strategies are realistic and which strategies are not?

🔄Is Apple going to provide loopholes for advertisers and ad tech companies?

✨Deterministic measurement has been an illusion all along.

🙅🏻‍♀️Why investing in a short-term, potentially fleeting, strategy is not advisable

🕸The importance of embracing the complexity of attribution by nature.

🗓How figuring out workarounds might help in the short term, but there is a need for a more scalable solution in the long-term

📝The importance of a publisher that's really good at technical UA and understands incrementality.

👀If you’re a small developer, what sort of publisher should you look for?

💰What will be the impact of this change on ad monetization dollars - and specifically hypercasual developers?

💡What are some of the reasons other than privacy behind Apple implementing this shift away from iOS 14?

🌀What the transition period right after the introduction of iOS 14 could look like.

⬇️Why a small drop in costs and efficiency might mean you aren't able to spend anything.

🕶What will the opt-in rates and app revenues really look like?

👩‍👧‍👧How apps for kids are already dealing with some of these regulations and challenges.

🤑Will the spend shift to Android?

⚡️Why subscription based apps might have an advantage over others.

👊🏽Subscription apps might be much more aggressive on their first time experience.

😮Where Apple may iterate with SKAdNetwork.

✍🏽Why subscription apps might add signups to their app onboarding flow.

🔨One workaround might be to get the IDFAs of only high-value users.

🤖What sort of games might be most impacted post iOS 14.

🙌🏽How apps might lean into the SKAdNetwork approach.

Check out the full transcript and show notes here:
https://mobileuseracquisitionshow.com/episode/how-to-prepare-for-a-post-idfa-world-as-a-marketer-on-ios-14/

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http://MobileUserAcquisitionShow.com - feat. all things mobile user acquisition.
http://HowThingsGrow.co - feat. inside stories of how technology evolves and grows.

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Видео How to prepare for a post-IDFA world as a marketer on iOS 14 канала The Mobile User Acquisition Show