How a single tweet helped a struggling bookshop | ITV News

The tale began in a bookshop in Hampshire which - on Tuesday - went a whole day without selling a single book.

John Westwood owns the shop. And his staff - worried about poor sales - wrote a desperate tweet about it, saying: "Tumbleweed... Not a single book sold today... Takings. Zero... We think this may be the first time ever".

Within hours, the fantasy author Neil Gaiman had retweeted it to 2.8 million followers. A thousand pounds in orders came in overnight.

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