Music Facebook Ads vs Spotify Playlist Promotion
Should you use Spotify playlist promotion to promote your next single? Or maybe Facebook ads? I've done both, and i'll share my results with you in this video with actual Spotify for Artist data to back it up. One provides high volumes of cheap streams, but no access to fans and horrible song engagement. The other provides more expensive up-front cost, but much higher follow rates and song saves, and you'll get on more playlists, and you'll gain social media followers.
Spotify playlists are touted as the holy grail of music marketing in 2020. As a result many artists rely on it solely to promote their music, and get mediocre results. In my most recent Facebook/Instagram ad campaign I achieved greater than 10X the result I was getting through playlist promotion, AND it cost less.
Compared to Spotify playlist promotion, the FB ad campaign:
- Had a 10X higher save ratio
- Increased 40 followers in a week
- Added the song to 43 playlists
- Increased my social media followers
- Gave me audience data for retargeting
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Talk to me on social media:
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Twitter: https://twitter.com/southwortha
Listen to my music on Spotify:
https://go.andrewsouthworth.com/spotifypage
Contact Me: andrew@generastudios.com
#MusicMarketing #SpotifyPlaylist #Spotify #MusicPromotion #SpotifyPromotion
The following are Amazon Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel :).
Video Gear I Use:
Canon EOS R: https://amzn.to/2Qhx7Rl
Canon EF-S 24mm f/2.8: https://amzn.to/2sHqiiY
Canon EF 50mm f/1.8: https://amzn.to/35gT8np
Joby 5K GorillaPod: https://amzn.to/2MRurrt
Deity V-Mic D3 Pro Microphone: https://amzn.to/39H0rZ4
GVM 50RS RGB Light: https://amzn.to/2tDtCvA
LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th
ESDDI Softbox Lights: https://amzn.to/2EwoxIf
Adobe Premiere Pro
Adobe After Effects
Music Gear I Use:
Computer: iMac late 2013, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A
Monitors: Mackie MR8 MK2 (I think)
Ableton Push 2: https://amzn.to/2WoyEc2
Maschine mk3: https://amzn.to/2M4GfZj
Komplete Kontrol S61: https://amzn.to/2EwoKev
Видео Music Facebook Ads vs Spotify Playlist Promotion канала Andrew Southworth
Spotify playlists are touted as the holy grail of music marketing in 2020. As a result many artists rely on it solely to promote their music, and get mediocre results. In my most recent Facebook/Instagram ad campaign I achieved greater than 10X the result I was getting through playlist promotion, AND it cost less.
Compared to Spotify playlist promotion, the FB ad campaign:
- Had a 10X higher save ratio
- Increased 40 followers in a week
- Added the song to 43 playlists
- Increased my social media followers
- Gave me audience data for retargeting
NEW VIDEOS EVERY TUESDAY AND FRIDAY! Click here to subscribe: http://bit.ly/2VOQJzW
25% off Smiley shirts!: https://andrewsouthworth.com/collections/frontpage/products/smiley-shirt
Join My Mailing List: https://go.andrewsouthworth.com/mailinglist-socialmedia
►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth
Talk to me on social media:
IG: https://www.instagram.com/andrew.southworth/
FB: https://www.facebook.com/AndrewSouthworthMusic
Twitter: https://twitter.com/southwortha
Listen to my music on Spotify:
https://go.andrewsouthworth.com/spotifypage
Contact Me: andrew@generastudios.com
#MusicMarketing #SpotifyPlaylist #Spotify #MusicPromotion #SpotifyPromotion
The following are Amazon Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel :).
Video Gear I Use:
Canon EOS R: https://amzn.to/2Qhx7Rl
Canon EF-S 24mm f/2.8: https://amzn.to/2sHqiiY
Canon EF 50mm f/1.8: https://amzn.to/35gT8np
Joby 5K GorillaPod: https://amzn.to/2MRurrt
Deity V-Mic D3 Pro Microphone: https://amzn.to/39H0rZ4
GVM 50RS RGB Light: https://amzn.to/2tDtCvA
LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th
ESDDI Softbox Lights: https://amzn.to/2EwoxIf
Adobe Premiere Pro
Adobe After Effects
Music Gear I Use:
Computer: iMac late 2013, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A
Monitors: Mackie MR8 MK2 (I think)
Ableton Push 2: https://amzn.to/2WoyEc2
Maschine mk3: https://amzn.to/2M4GfZj
Komplete Kontrol S61: https://amzn.to/2EwoKev
Видео Music Facebook Ads vs Spotify Playlist Promotion канала Andrew Southworth
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