Spotify Music Marketing EXPOSED | Shady Spotify Playlist Promotion
Spotify music marketing is incredibly important for the success of a song in 2020, but there are a TON of shady Spotify playlist promotion companies promising great results. Should you hire a Spotify promotion company to get your music on playlists? Are playlists even a good method of music marketing? In this video i'll show you the shady world of Spotify playlist marketing.
In 2019 I spent thousands of dollars testing out playlist promotion companies, and thousands of dollars in direct music marketing through Facebook and Instagram Ads. I also reached out to many playlist owners directly, and through this I learned a lot. Many playlist owners will directly ask for bribes to place your music, and through basic research I saw that many of these playlists were likely using bots to inflate their numbers.
Even the legitimate playlist companies that got me on good playlists with seemingly entirely organic traffic still didn't perform as well in terms of engagement compared to Facebook and Instagram ads. Spotify wants to see engagement, and they want to see traffic coming from OFF platform to Spotify more than they want to see streams created on the platform.
Due to all of this for the most part i'm stopping all Spotify playlist promotion in 2020. The risk is just too high dealing with these companies, because you never know how they built their following, and the engagement is often hit-or-miss anyways. If you use ads you can directly target people again and again, and understand your audience.
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Twitter: https://twitter.com/southwortha
Listen to my music on Spotify:
https://go.andrewsouthworth.com/spotifyprofile
Contact Me: andrew@generastudios.com
#MusicMarketing #SpotifyPlaylists #Spotify #SpotifyMarketing #PlaylistPromotion
The following are Amazon Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel :).
Video Gear I Use:
Canon EOS R: https://amzn.to/2Qhx7Rl
Canon EF-S 24mm f/2.8: https://amzn.to/2sHqiiY
Canon EF 50mm f/1.8: https://amzn.to/35gT8np
Joby 5K GorillaPod: https://amzn.to/2MRurrt
Deity V-Mic D3 Pro Microphone: https://amzn.to/39H0rZ4
GVM 50RS RGB Light: https://amzn.to/2tDtCvA
LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th
ESDDI Softbox Lights: https://amzn.to/2EwoxIf
Adobe Premiere Pro
Adobe After Effects
Music Gear I Use:
Computer: iMac late 2013, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A
Monitors: Mackie MR8 MK2 (I think)
Ableton Push 2: https://amzn.to/2WoyEc2
Maschine mk3: https://amzn.to/2M4GfZj
Komplete Kontrol S61: https://amzn.to/2EwoKev
Видео Spotify Music Marketing EXPOSED | Shady Spotify Playlist Promotion канала Andrew Southworth
In 2019 I spent thousands of dollars testing out playlist promotion companies, and thousands of dollars in direct music marketing through Facebook and Instagram Ads. I also reached out to many playlist owners directly, and through this I learned a lot. Many playlist owners will directly ask for bribes to place your music, and through basic research I saw that many of these playlists were likely using bots to inflate their numbers.
Even the legitimate playlist companies that got me on good playlists with seemingly entirely organic traffic still didn't perform as well in terms of engagement compared to Facebook and Instagram ads. Spotify wants to see engagement, and they want to see traffic coming from OFF platform to Spotify more than they want to see streams created on the platform.
Due to all of this for the most part i'm stopping all Spotify playlist promotion in 2020. The risk is just too high dealing with these companies, because you never know how they built their following, and the engagement is often hit-or-miss anyways. If you use ads you can directly target people again and again, and understand your audience.
NEW VIDEOS EVERY TUESDAY AND FRIDAY! Click here to subscribe: http://bit.ly/2VOQJzW
25% off Smiley shirts!: https://andrewsouthworth.com/collections/frontpage/products/smiley-shirt
Join My Mailing List: https://go.andrewsouthworth.com/mailinglist-socialmedia
►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth
Talk to me on social media:
IG: https://www.instagram.com/andrew.southworth/
FB: https://www.facebook.com/AndrewSouthworthMusic
Twitter: https://twitter.com/southwortha
Listen to my music on Spotify:
https://go.andrewsouthworth.com/spotifyprofile
Contact Me: andrew@generastudios.com
#MusicMarketing #SpotifyPlaylists #Spotify #SpotifyMarketing #PlaylistPromotion
The following are Amazon Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel :).
Video Gear I Use:
Canon EOS R: https://amzn.to/2Qhx7Rl
Canon EF-S 24mm f/2.8: https://amzn.to/2sHqiiY
Canon EF 50mm f/1.8: https://amzn.to/35gT8np
Joby 5K GorillaPod: https://amzn.to/2MRurrt
Deity V-Mic D3 Pro Microphone: https://amzn.to/39H0rZ4
GVM 50RS RGB Light: https://amzn.to/2tDtCvA
LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th
ESDDI Softbox Lights: https://amzn.to/2EwoxIf
Adobe Premiere Pro
Adobe After Effects
Music Gear I Use:
Computer: iMac late 2013, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A
Monitors: Mackie MR8 MK2 (I think)
Ableton Push 2: https://amzn.to/2WoyEc2
Maschine mk3: https://amzn.to/2M4GfZj
Komplete Kontrol S61: https://amzn.to/2EwoKev
Видео Spotify Music Marketing EXPOSED | Shady Spotify Playlist Promotion канала Andrew Southworth
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