How to Use Anchor Text and Properly Interlink in 2019

Today we'll discuss how to properly interlink your money pages to your supporting articles, and how to best use anchor text in 2019.

Yesterday a lot of people asked if you should interlink your money pages back to your supporting articles. YES, absolutely. It makes your money pages look more authoritative and rank higher.

However we want to do it in a manner which does not sacrifice our traffic to those non-profitable links. So what we need is a "Scroll Map" to identify how far down our traffic scrolls before leaving the page.

BELOW the drop off point is where we want to interlink to the supporting articles because 90% of our traffic will never see those links.

Everything ABOVE the drop off point needs to be wrote to convert our customer, with CTA's to our offer.

Everything below the drop off point is wrote for Google.That's why we place our interlinks back to our supporting articles below the drop off point. To appease google and look more authoritative but not lose any potential traffic which we wish to send to an offer.

We want to appropriately funnel our traffic, without a scroll map this is nearly impossible. FOR EXAMPLE, my traffic scrolls down about 50% of my reviews before leaving. So the first 50% of my review is all about converting the reader. Below my drop off point, it's everything that Google wants to see.

Now the MAJORITY of traffic dies at the drop off point, but there's those really investigative readers or about 5-10% of your traffic which will make it below the drop point and read more. Potentially clicking on those interlinks back to the supporting articles. This makes the links look active to Google, so it's ok if they don't get much action.

Now if you've made it this far and wondering where's the anchor text info, well there's too many, "Copy and paste bloggers" reusing original content. Watch the video and I'll share with you how to properly anchor text in 2019. Comment if you have questions. ;)

Видео How to Use Anchor Text and Properly Interlink in 2019 канала James Stone