INDEPENDENT CHANGES THEIR CROSS LOGO: 14 Things You Didn't know about Independent Trucks

This year, Independent Trucks decided to drop the Cross logo after many comments and complaints from the public. We'll talk about the Iron cross logo and it's controversy, plus 13 OTHER THINGS YOU DIDN'T KNOW ABOUT INDEPENDENT SKATEBOARD TRUCKS!

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Learn more about the logo change here:
https://shop.shredzshop.com/blogs/blog/independent-changes-their-logo/

Jenkem Article On the Logo Changes:
http://www.jenkemmag.com/home/2020/07/14/8-artists-reimagine-independent-logo/

40 Years of Indy Ads Book:
https://www.youtube.com/watch?v=8A5SoYlF2Lk

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Back in the day there were two truck brands that mattered; Tracker & Bennett. Both brands left room for improvement, so Richard Novak, Jay Shiurman, Fausto Vitello, and Eric Swenson moved in to fill the void. Independent made their first skateboard trucks in 1978 and haven't looked back since.

Indy's shapes and earlier stages are still sought after, and many people still actively purchase vintage independent trucks online. Other truck companies have even been open about using the shapes and mold's from Indy's earlier stages; for example, Ace borrows the design of the Independent Stage 3 for their trucks.

Finding a way to promote north California skateboarding and Independent, th company created Thrasher Magazine, with the Skate and Destroy Motto. Soon after, Transworld Skateboard magazine appears in southern California.

Independent's had top-tier team members such as Tony Hawk, Lance Mountain, Steve caballero, Grant Taylor, Eric Koston, Milton Martinez, Luan Oliveira, Andrew Reynolds and more.

Independent's logo was created by legendary skateboard artist Jim Phillips, and was created after the Iron Cross. Recently, this logo has come under scrutiny as being too similar to the symbols used by the Nazis in world war two.

As Indy moves into the future, we've seen them come out with further innovations, such as the mid truck, and the inverted kingpin truck.

Notable Resources:
Independent Trucks Stages:
BOOK: Built to Grind: 25 Years of Hardcore Skateboarding Paperback – Sept. 1 2004
Independent Ads:
BOOK: SINCE 1978 - 40 Years of Ads Book - Independent Trucks
Information On Truck Brands:
Love Letters to Skateboarding "Truck Wars"
https://www.youtube.com/watch?v=5fsJT0JQa6g&t=622s
Independent Logo Article:
http://scribblejunkies.blogspot.com/2011/05/creation-of-independent-trucks-logo.html
Variations Of Indy logo article and illustrations:
http://www.jenkemmag.com/home/2018/05/08/look-cult-independent-trucks/
http://www.jenkemmag.com/home/2020/07/14/8-artists-reimagine-independent-logo/

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