What makes a truly great logo
Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902
Subscribe to our channel! http://goo.gl/0bsAjO
About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either.
But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above.
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app.
Check out our full video catalog: http://goo.gl/IZONyE
Follow Vox on Twitter: http://goo.gl/XFrZ5H
Or on Facebook: http://goo.gl/U2g06o
Видео What makes a truly great logo канала Vox
Subscribe to our channel! http://goo.gl/0bsAjO
About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either.
But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above.
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app.
Check out our full video catalog: http://goo.gl/IZONyE
Follow Vox on Twitter: http://goo.gl/XFrZ5H
Or on Facebook: http://goo.gl/U2g06o
Видео What makes a truly great logo канала Vox
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Why this font is everywhereThe 3 Rules of Good Logo DesignHow free games are designed to make moneyAbstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE | NetflixIt's not you. Claw machines are rigged.How to create a great brand name | Jonathan BellHow the BBC makes Planet Earth look like a Hollywood movieStories Behind Iconic Logos (McDonald's, Apple, Nike, FedEx) | Skillshare QuestionsWhat made North Korea so bizarreAbstract: The Art of Design | Tinker Hatfield: Footwear Design | FULL EPISODE | NetflixBad typography has ruined more than just the OscarsHow Norway designed a more humane prisonThis plane could cross the Atlantic in 3.5 hours. Why did it fail?How To Find Logo Design IdeasWhy danger symbols can’t last foreverIt’s not you. Phones are designed to be addicting.Why these all-white paintings are in museums and mine aren'tThe surprising pattern behind color names around the world10 Famous Clothing Logos With HIDDEN Meaning | RMRS Style VideosIt's not you. Bad doors are everywhere.