GSummit SF 2012: Charlie Kim - Enterprise Gamification of Fitness

Come to this year's GSummit at http://gsummit.com

Changing Employee Behavior Without Force: Health and Wellness at NextJump by Charlie Kim, CEO of Next Jump Inc.

Improved employee wellness would go a long way to reducing the tens of billions that US companies lose each year in productivity, health insurance premiums and impaired cognition. But efforts to get employee groups to exercise, eat right and take better care of themselves have mostly fallen flat, even when they're made mandatory. NextJump radically reimagined the process of employee wellness using gamification, and in the process have leveraged that knowledge to improve all aspects of the company's relationships -- with employees and customers alike. Join this inspiring panel to understand how to motivate with well crafted incentives, and the lessons learned on the road to today's astonishing fact: over 75% of NextJump's employees work out regularly. How it came together will certainly surprise you.

Видео GSummit SF 2012: Charlie Kim - Enterprise Gamification of Fitness канала Gamification Co