Ethan Mollick - Stopping Gamification from Being a Double-Edged Sword

Stopping Gamification from Being a Double-Edged Sword: Evidence from Games and the Enterprise

Gamification can have unintended consequences, especially when games move from a voluntary activity to a company requirement. Using the latest hard evidence from gamification experiments conducted along Prof. Nancy Rothbard both at companies and in psychology labs, Prof. Mollick will discuss ways in which enterprise gamification can succeed - and how it can backfire. He will cover some simple techniques to increase the chance of success in gamification within the enterprise, as well as how to measure the outcomes of gamification initiatives.

Recorded at GSummit 2014: San Francisco

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Видео Ethan Mollick - Stopping Gamification from Being a Double-Edged Sword канала Gamification Co