Getting Attention in 15 Seconds: How to Turn Any Cold Call into a Warm One

Struggling to get prospects to give you the time of day? In this webinar, renowned sales executive and entrepreneur Jeff Hoffman shares a simple cold calling structure that can dramatically warm up your prospecting efforts.

When you call a new prospect -- someone who isn't aware of you, your company, or your product -- you generally have less than 30 seconds to convince that person to do something other than politely tell you to take a hike. That's a tight window to fit a powerful, personal, and engaging message into, but sales executive, author, and serial entrepreneur Jeff Hoffman says it can be done -- and very often in just 15 seconds if you do it right.

In this webinar, Hoffman teams up with Devon McDonald and CeCe Bazar of OpenView Labs to share a handful of best practices that can help salespeople and lead generators boost prospecting productivity and harness the power of momentum selling.

In less than one hour, you will learn:

- Why traditional cold calling techniques don't work anymore
- What you can do to get your prospects' attention in 15 seconds
- And how to leverage Hoffman's proven "Why You? Why You Now?™" prospecting strategy

For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/

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Видео Getting Attention in 15 Seconds: How to Turn Any Cold Call into a Warm One канала OpenView