Why Becoming a Thought Leader Can Make You Indispensable

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Want to make yourself hireable no matter the economic environment? Become a thought leader, says author and personal branding expert Dorie Clark in this video.

The economy might be improving, but the job market in most industries has yet to totally stabilize -- and it may never return to what it once was.

The truth, says branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future (http://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135), is that we're entering an age in which employees are increasingly commoditized. And the only way to fight back against that shift is to be perceived as a thought leader — the go-to expert in your field.

By doing that, you can make yourself indispensable, even in times of economic uncertainty. "You'll know that, no matter what happens at a macroeconomic level, you're safe because people will seek you out for your expertise," Clark explains. Watch the full video for more from Clark on why branding yourself as a thought leader is critical to future job security.

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