Designing for Clarity | Intercom on Product

As Intercom’s product scaled, we struggled to keep the *navigation clear and user-friendly.* So how do you redesign *information architecture* without disrupting users? Senior Product Designer Pranava Tandra breaks down the process, from *balancing simplicity with depth* to *making AI features more discoverable.* She chats with Senior Director of Product Management Michelle Fitzpatrick about the challenges, trade-offs, and *lessons learned in structuring a fast-evolving product for clarity and ease of use.*

🗂️ Chapters
00:00 The Need for *Redesign*
03:07 *Rebuilding* the Train Station
05:45 *Clarity* as a Guiding Principle
08:43 User *Insights and Intent*
09:52 Balancing *Simplicity* and *Depth*
11:03 Centralizing *AI* and *Automation*
14:59 *Challenges* and Trade-offs
21:17 *Advice* for Designers

Pranava's blog post: https://www.intercom.com/blog/designing-for-clarity-restructuring-intercoms-information-architecture/

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https://www.linkedin.com/in/michellefitzpatrick/

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Видео Designing for Clarity | Intercom on Product канала Intercom