Breitling Has A Big Problem...

Breitling has incredible watches and history, but a serious marketing problem! Discussing the Navitimer, Superocean, Chronomat, Professional line, and more...

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Breitling is a brand with such an incredible lineup of watches, and yet this marketing problem is keeping them from becoming the massive brand that their total overhaul wants them to be.

When Georges Kern took over as the brand's CEO, he completely revamped the product line, kicking the blingy, Breitling for Bentley watches to the curb in exchange for their tool watch roots. However, in doing this the brand has relied a bit too heavily on reissues, going the way of Longines at a much higher price point.

Now their Chronomat and Professional lines have been revamped and updated, rather than just reissued. And it ends up being quite impressive. However, there is some serious marketing difficulty. Their Instagram, for example, is clean and well put together, but it isn't enough successfully revamp themselves because they need to be able to create a new impression in the minds of people. They also put together a successful YouTube Webcast/Summit that showcased Georges Kern in all his apparently friendly and very intelligent glory, in addition to showing off their new watches. However, it is their partners that fail them, especially when it comes to their partnerships with watch blogs, who seem to be just putting out these spec-based, Milk-Toast types of content that aren't executing in the way the brand needs.

Видео Breitling Has A Big Problem... канала Theo and Harris