Old GTM Playbook is Dead!

What an honor to have Brendan Short (The Signal) on the First Episode of AI GTM WTF( Full Episode link in the Bio)
AI changed GTM forever. Brandon Short (The Signal) explains why the old playbook is dead — and exactly what to run next to win pipeline, at scale.

In this episode of AI GTM WTF by Nevara , Brendan Short — founder of The Signal and ex-GTM leader at Zoom & Apollo — breaks down why the old predictable-revenue playbook is failing and what GTM leaders should do instead:

AI + signal-based targeting, hyper-personalization (aka “vibe coding”), and keeping a human in the final mile. Practical tactics, tool shout outs and concrete experiments you can run this week.

If you haven't subscribed to Brendan's newsletter yet, here you go -https://lnkd.in/gVxTSgDE

Episode is live on Spotify and Apple Podcasts too.

Tag someone who should watch this and someone who should be our next guest.

#GTM #AIforSales #B2BGrowth

Видео Old GTM Playbook is Dead! канала Nevara