How To Make Your Book A Perennial Seller With Ryan Holiday

http://www.thecreativepenn.com/blueprint

How do you make creative work that lasts? In today's show, Ryan Holiday explains how to write a Perennial Seller. We talk about positioning, changes in marketing and the book industry, how to make your body of work last, as well as balancing ego with serving the reader.

You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/

Ryan Holiday is a best selling nonfiction author, media strategist, and book marketing expert who has worked with clients like Tim Ferriss, Tony Robbins, Google, and Penguin. His latest book is Perennial Seller: The Art of Making and Marketing Work that Lasts.

What is a perennial seller?
The ingredients that make a book relevant long-term
Balancing the ego with serving the reader
The importance of positioning a book correctly
Changes in the book industry around marketing
Ryan's thoughts on the future for authors

You can find Ryan Holiday at http://www.RyanHoliday.net and on Twitter @RyanHoliday

Видео How To Make Your Book A Perennial Seller With Ryan Holiday канала The Creative Penn