Writing, Self-Publishing and Book Marketing QA June 2020 with Joanna Penn

I did a Q&A on Facebook on Friday 26 June 2020. Here's the replay with timestamps and questions below. Join me for a gin and tonic! (Hendricks and elderflower!)

1:10 Do you buy your own ISBNs and how do you manage them in the stores?
3:35 How to go wide after being in KU
5:50 How to stop hiding as an author and writer
7:30 Are self-publishing companies worth the money?
8:48 How to re-launch as an author
11:10 On writing in different languages and using a pen name
12:20 Finding the right genre for your book
14:25 On having more than one pen name for varied audiences
16:15 Using IngramSpark with KDP and KU
17:50 On the audiobook for the second edition of a book
21:15 Thoughts on audiobooks for a first book
22:31 Publishing an audiobook first and then publishing the paperback or ebook, if successful
23:50 How to create a box set
25:20 Tools for getting keywords to use for ads
26:30 The advantages of using an aggregator like Draft2Digital
28:24 Keeping up with industry changes via the Author 2.0 Blueprint
29:55 Thoughts on author branding and changes as we evolve as authors
31:23 What to look at if your sales are poor
32:39 How Joanna started her fiction career and advice she wished she'd followed
35:00 Equipment for recording and editing audiobooks
36:08 How much effort should you put into marketing a first book?
37:20 Thoughts on Facebook ads for books
41:30 Recommended books and podcasts on entrepreneurship
43:21 How to find an audience beyond friends and family
45:00 What ads provide the best return on investment?
46:55 Should you use a studio to record an audiobook?
48:15 Is there a market for audiobook producers?
49:17 Can you unpublish a first edition when you publish a second?
49:55 On having two different author brands
51:11 Why wait before recording your first book's audiobook?
52:57 Should you write a whole series or write a few first-in-series to see which one resonates?
54:05 Tips for getting writing done during a pandemic (or other anxious time)
55:53 On starting a podcast
57:03 How to overcome being a perfectionist

You can find the transcript with links and notes at https://www.thecreativepenn.com/2020/07/01/writing-publishing-book-marketing-qa-june-2020/

Get your Free Author 2.0 Blueprint at:
http://www.TheCreativePenn.com/blueprint

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