If You're Not Showing Up, Your Competitors Are. #digitalmarketing #seo #localseo #aeo

Most business owners still think showing up in Google means getting a click. That’s outdated. Mat Rogers breaks down why modern visibility is shifting toward AEO, or Answer Engine Optimization, and why your business needs to become the answer Google chooses to surface first. If your company is not the answer, your competitor probably is.

Mat Rogers is the CEO of Lizard Marketing, a digital marketing agency focused on helping service businesses grow through modern SEO, Paid Search, website strategy, and AI-ready digital infrastructure. After helping scale Killingsworth Environmental from roughly $8M to $28M before its sale, Mat now works with home service brands on the real-world strategies that drive visibility, leads, and growth.

In this YouTube Short, Mat explains what AEO means, why zero-click search matters, and why there is a big difference between being on the menu and being the recommended dish.

#AEO #SEO #GoogleSearch #DigitalMarketing #LocalSEO #AnswerEngineOptimization #HomeServicesMarketing #LeadGeneration #LizardMarketing #MatRogers

Видео If You're Not Showing Up, Your Competitors Are. #digitalmarketing #seo #localseo #aeo канала Mat Rogers