TOTC2023 Seminar: Down to Business: How to make No & Low Fly High

About Down to Business: How to make No & Low Fly High:

This seminar was featured during the 21st annual Tales of the Cocktail®, which took place, July 23-28, 2023, at the Ritz-Carlton, New Orleans.

With 30% of the adult population not drinking alcohol in the US and over 45% of the population actively wanting to drink less, No and Low is one of the fastest growing category in the drinks industry.

In this seminar we will explore how progress equals profits with key industry leaders in the category from innovative AF brands, to a multi-million dollar retail company, a billion-dollar global members club & bars and leading voice in the category, join us as we dive deep in the business of why having an alcohol free menu selection isn’t just important in term of inclusivity but it’s an essential priority for your business.

About Tales of the Cocktail®:
With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming. Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s leading cocktail conference. To learn more, visit talesofthecocktail.org.

Видео TOTC2023 Seminar: Down to Business: How to make No & Low Fly High канала Tales of the Cocktail Foundation