Platforms: Network effects explained in 10 minutes

You’ve probably heard the term “network effect” thrown around when talking about social media platforms like Facebook, Instagram, and Snapchat, but what does it really mean?

Network effects happen when a product or service becomes more valuable the more people use it. In this short video, I illustrate how direct and indirect network effects work.

Interested in learning more about platforms?
This video is part of the free online course "Platform Business and Strategy". Head over to the Marketing Analytics Academy to learn more: https://themarketinganalyticsacademy.com.

Online course intro: https://youtu.be/wIZ76S-nkLM.
Course introductory lesson: https://youtu.be/QM_3HBK6Z0c.

Видео Platforms: Network effects explained in 10 minutes канала Andreas Munzel