Customer centricity to successfully manage relationships and drive value

Customer centricity is the idea that businesses should put their customers at the center of their decision-making.
This is not a new idea, but it’s been gaining a lot of traction in recent years. More and more executives embrace the idea that customer centricity is a necessary strategy to provide the best customer experience, stay on top of the competition, and move the company forward.

In this video, you will understand what customer centricity is and where product-centric and customer-centric firms differ.

Interested in learning more about customer centricity, relationship marketing, and customer analytics?
This video is part of a comprehensive online course "Relationship Marketing and Customer Analytics." Head over to the Marketing Analytics Academy to learn more: https://themarketinganalyticsacademy.com​.

Online course intro: https://youtu.be/G1wqdEycZA4.

Видео Customer centricity to successfully manage relationships and drive value канала Andreas Munzel