COVID Disruption: Where we've been and where we're heading

In this first season finale of Live with Search Engine Land, our editors reflect on the disruptions marketers have experienced in the past several months including COVID, anti-trust, privacy, data and social activism.

Panelists detailed what marketers were focusing on back in March and April, at the start of COVID-related lockdowns, and looked at what marketers can expect going forward.

The guests are:
-Ginny Marvin, editor-in-chief, Search Engine Land
-George Nguyen, editor, Search Engine Land
-Barry Schwartz, SEO editor, Search Engine Land
-Greg Sterling, contributing editor, Search Engine Land

0:00 – Introduction
2:00 – Coronavirus quick stats
7:43 – Shopify growth propelled by COVID
9:57 – The shift to WFH and its implications
24:38 – Takeaways from marketing experts during COVID
35:48 – How SEO and PPC professionals can maximize budget during COVID
44:55 – Guidance on adapting to CCPA and third-party data regulation
47:58 – Marketing in an era of social justice
52:34 – Search and algorithm update announcement recap
55:34 – What we’ve learned about digital marketing during COVID

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