Here's what work-from-home can do to campaign targeting

With coronavirus sending folks home to work, PPC experts are seeing major challenges tied to targeting, especially for ABM campaigns.

Search Engine Land Editor-in-Chief Ginny Marvin hosted this discussion with experts in PPC on B2B advertising during this time of uncertainty due to the COVID-19 pandemic. The panel included: Brad Geddes, co-founder of AdAlysis and member of the SMX programming team; Matt Van Wagner, president of Find Me Faster and member of the SMX programming team; and Michelle Morgan, director of client services at Clix Marketing.

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Видео Here's what work-from-home can do to campaign targeting канала Search Engine Land