Have the Japanese brands lost their mojo?︱Cross Training Adventure

http://crosstrainingenduro.com Have the Japanese brands lost the plot? Have the lost their mojo? Keen on adventure riding in Australia? Check out our vids. This recent news report highlights the issue. People say we Japanese have lost our mojo. They say our motorbikes are old fashioned. If you like dual sport riding in Australia then you might like our adventure riding vids. We can't design anything new. Our 20 year old bikes never change. Check out our reviews of various adventure bikes and dual sport bikes. They ask why we still use cable clutches. So if it ain't broke, don't fix it. Just keep selling those old models if they keep selling. And sometimes it doesn't pay to make changes. Welcome to Cross Training Adventure, we are into all things dual sport and adventure on the east coast of Australia. Famous bikes like the DR650 and XR650L are still sold in some countries under the grandfather clause. Why do they seem to put so little effort into innovation and updates? As long as you don't change the design significantly, you don't need to meet tighter emission laws. So it's easier to just not change anything. Why we don't we install six gears. But we have a solution for next year. Our design team has announced... Bold new graphics! During the 1970s and 1980s, Honda, Suzuki, Yamaha and Kawasaki dominated the market with great dual sport motorbikes that were actually reliable and well priced too. So subscribe. Or don't subscribe to our Cross Training Adventure riding channel. The main thing is get out and ride while you can with dual sport riding or Adventure riding in Australia, Canada, Vietnam, Romania and beyond! So check out Cross Training Adventure. But the Europeans gradually caught up, and typically their models perform better and can often match the Japanese for reliability. Occasionally there is some excitement around a new model like the Africa Twin or Yamaha Tenere, but it's slim pickings. Today, the Japanese brands are happy to rest on their laurels and let the Europeans eat into their market share. Why? I suspect there are many answers. First, these are huge companies. Yamaha makes musical instruments, outboard motors, hi fis, and sporting equipment. Suzuki makes cars, outboard engines, wheelchairs and ATVs. And innovating can be an expensive risk. Also when it comes to profit, the Japanese know which bikes are making the most money. We like to think it's the sports bikes, the adventure bikes, or the offroad bikes. But the biggest markets are for small models selling in China, southeast Asia and India. They rarely pioneered anything new, but took another brand's idea and made it really work well. But of course the European brands have become very good at not only innovating, but creating new models that are often just as reliable as the Japanese models. And often those old models are still great, I love riding my old dinosaur, the DR650, which hasn't changed since 1996. But can the Japanese brands become the innovative powerhouse again as they were in the past? And should they try? Keen to know your thoughts. Let us know in the comments. For example Honda's biggest market is India selling models you have probably never heard: the Honda Unicorn, Shine, Activa, Livo and Grazia. If pumping out endless small bikes is bringing home the bacon, why risk money on innovating expensive bikes in small markets? Honda makes cars, power equipment, robots and aircraft. And Kawasaki makes airplanes, ships, missiles, helicopters, monorails, trains, and gas turbines. When you get that big, motorbikes are just a small part of your business. And of course the original passion for creating motorbikes is now completely dominated by profit. The shareholders become more important than the consumers. There are other possible factors here too. Since the 1990s, Japan's economy took a turn for the worse so business strategies have become very conservative. Many argue that Japan's strength was in research and development. Japan would have an uphill battle if it wanted to regain mastery of the market as it did in the 1970s. Motorcycles have an uncertain future too. Millenials are less inclined to buy vehicle, or even learn to drive or ride. So the Cross Training Adventure focus is just get out there and have fun on two wheels. Instead of obsessing over the latest blinged out Beemer, which tyres to fit or spending a fortune on your suspension or billet alloy gas cap. So most of our adventure riding vids will feature the much loved bush pig, the Suzuki DR650. Cross Training Adventure actively avoids sponsorship. We like doing seriously critical reviews.
Our enduro channel: https://www.youtube.com/c/CrossTrainingEnduroSkills
Our trials channel: https://www.youtube.com/c/MOTOTRIALSTRAININGTECHNIQUES
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