NEW SLANG: Gekyume | NBC Left Field

For words to have impact on contemporary culture, they don't have to have longevity. When controversial, and now deceased, rapper XXXTentacion coined the new word "gekyume," he joined a long tradition in hip-hop. But how "gekyume" ended up on a list of most searched words in 2018 is a story at the intersection of gaming, social media, rap and headlines.

To learn more about our series NEW SLANG: https://www.youtube.com/playlist?list=PLmWVE4PP8w5UawadpXBgm4jZNgxi54eLy

For more on our partner, The Pudding: https://pudding.cool/

For more about the methodology, and to see loads more data visualized, alongside previous years: https://googletrends.github.io/year-in-language/

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Reporter/Producer
Deborah Basckin

Director/Tech
Owain Rich

Data
The Pudding
Google Trends

Music
DJ Quads

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ABOUT NBC LEFT FIELD:

NBC Left Field is a new internationally-minded video troupe that makes short, creative documentaries and features specially designed for social media and set-top boxes. Our small team of cinematographers, journalists, animators and social media gurus aims to unearth stories and breathe creative life into current headlines. While pushing boundaries at home and abroad, NBC Left Field will also be serving as an experimental hub for NBC News style, treatment and audience engagement.

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