Behind the brand: Hello Kitty
She's a 40+ year old cartoon character with a bulging bank account. Hello Kitty is worth billions. Sophia Yan heads to a Hello Kitty restaurant, complete with Hello Kitty food, to explore the business behind the brand, and dissects the structure behind the success.
Видео Behind the brand: Hello Kitty канала CNN Business
Видео Behind the brand: Hello Kitty канала CNN Business
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