She brought AMD back from the brink of bankruptcy | Risk Takers
Even though the company was bleeding money, laden with debt and staring down a potential bankruptcy, becoming chief executive of chip maker Advanced Micro Devices was a dream job for Lisa Su.
"When you grow up as a tech person — and I spent my career in semiconductors — there aren't that many large US semiconductor companies. So I was really excited to become CEO," Su told CNN Business. She liked that she could walk around a Best Buy and pick up a laptop, knowing that the microchip or processor her company built was powering it.
Not everyone would have been so enthusiastic. When Su took the helm of AMD in 2014, its stock was heading toward an all-time low.
But Su, now one of the most powerful women in tech, likes a challenge. She says that's why she became an engineer in the first place. She had to make bold bets — some of which wouldn't begin pay off for five years — to turn AMD around.
Read more about AMD’s turnaround: https://cnn.it/340nLyv
Producers: Richa Naik, Frank Fenimore, Logan Whiteside
#CNN
#AMD
#Business
CNN Business' Risk Takers is a series hosted by Rachel Crane about the leaders making the biggest bets designed to push global business into the future. https://cnn.it/2QguYFc
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Видео She brought AMD back from the brink of bankruptcy | Risk Takers канала CNN Business
"When you grow up as a tech person — and I spent my career in semiconductors — there aren't that many large US semiconductor companies. So I was really excited to become CEO," Su told CNN Business. She liked that she could walk around a Best Buy and pick up a laptop, knowing that the microchip or processor her company built was powering it.
Not everyone would have been so enthusiastic. When Su took the helm of AMD in 2014, its stock was heading toward an all-time low.
But Su, now one of the most powerful women in tech, likes a challenge. She says that's why she became an engineer in the first place. She had to make bold bets — some of which wouldn't begin pay off for five years — to turn AMD around.
Read more about AMD’s turnaround: https://cnn.it/340nLyv
Producers: Richa Naik, Frank Fenimore, Logan Whiteside
#CNN
#AMD
#Business
CNN Business' Risk Takers is a series hosted by Rachel Crane about the leaders making the biggest bets designed to push global business into the future. https://cnn.it/2QguYFc
Interested in more of CNN Business? Subscribe to our channel: http://bit.ly/3cz80Ta
More of CNN Business
Facebook: http://bit.ly/2Ts9w1T
Twitter: http://bit.ly/3au548r
Instagram: http://bit.ly/2VQPuzF
Видео She brought AMD back from the brink of bankruptcy | Risk Takers канала CNN Business
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