Introduction to Programmatic Advertising | What is Programmatic Advertising?

#Programatic Advertising #DSP #DMP
Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:
A. What is Programmatic Advertising?
B. What are different types of Programmatic Ad Buying?
1. Programmatic Guaranteed or PG Deals
2. PMP or Private Marketplace Deals
3. Open Auction Deals
C. Where does each of the platform fit in the programmatic advertising ecosystem?
D. What is RTB or Real time bidding?
E. What is a DSP, SSP, Ad Exchange, and DMP?

Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding

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If you want to learn the tools used in Programatic Advertising, here you go:
DV360 (DSP) Tutorial: https://youtube.com/playlist?list=PLv6KfiLx9P_254oGognQ5p7gdK7wX4MvF
Oracle BlueKai (DMP) Tutorial: https://youtube.com/playlist?list=PLv6KfiLx9P_2xe_hsZxf3nygZVBomTzf5

DV360 (DSP): https://marketingplatform.google.com/about/display-video-360/
Oracle BlueKai (DMP): https://www.oracle.com/ae/data-cloud/products/data-management-platform
Google Ad Manager (SSP): https://admanager.google.com/home

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Topics covered:
Introduction to programmatic advertising
Programmatic Advertising for beginners
Programmatic Advertising explanation
DSP
DMP
SSP
Evolution of programmatic advertising
Demand side platform
Supply side platform
Data Management Platform
DoubleClick Platform
Google Marketing cloud
Programmatic Advertising
Evolution of Programmatic Advertising
Evolution of Display advertising
Advertiser VS Publisher
Online Advertising
Digital Marketing
Digital Marketing Certification
Oracle Bluekai
Google Ads
AdSense
Monetization
RTB
Real Time Bidding
PG Deals
Programmatic deals
Open Auction
Preferred Deals
Doubleclick Bid Manager
DBM
Digital Marketing Course

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Hashtags:
#DigitalMarketing #WhatIsDigitalMarketing #DigitalMarketingExplained #LearnDigitalMarketing #DigitalMarketingCourse #ProgramaticAdvertising #DMP #DSP #SSP #YouTubeAdvertising #DV360 #Display&Video360 #ProgrammaticAdvertisingCourse #DigitalMarketingTraining Programmatic Advertising #PerformanceMarketing #ProgrammaticAdvertising

Видео Introduction to Programmatic Advertising | What is Programmatic Advertising? канала Senator We Run Ads