What are DSPs, SSPs and Ad Exchanges?

Learn about the various technological components that work together to make programmatic trading possible: DSPs (Demand Side Platforms) used on the buyers side, SSPs (Supply Side Platforms) used on the publisher or media owner side and Ad Exchanges, the piece of technology which auctions off the ad inventory made available by the SSPs.

If all that sounds complicated, remember that these are all just pieces of software working together to serve ads online.

To learn more about all things programmatic, check out the three lessons on the subject available on the MyCircusStreet learning platform: https://circusstreet.com/courses/programmatic-advertising/

Видео What are DSPs, SSPs and Ad Exchanges? канала Circus Street