Avoiding Pitfalls: Why Most Investors Fail

Warren Buffett famously said that you should be fearful when others are greedy, and greedy when others are fearful. Unfortunately, this idea that you should avoid herd mentality is not one that is practiced by large amounts of people when it comes to investing.

Instead of stopping to think about the situation, many investors just follow the masses. When everyone is panicking, it’s easy to panic and dump your stock – even if the fundamentals remain sound. And, when all the other investors seem to be buying a certain asset, you might be inclined to join in the throng. Unfortunately, this usually means you are buying high, since demand is high.

Don’t follow the herd. Instead, look at your investment portfolio, and make your evaluations based on fundamentals, as well as what is probably undervalued.

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