What is Range Selling? | FMCG Range Selling Explained (60s)

FMCG sales mein ek important concept hai Range Selling.

Simple words mein:
Range Selling = Same outlet mein zyada SKUs sell karna.

Instead of selling only 1–2 products, the salesman sells multiple products from the brand portfolio.

Example

A retailer buys:

✔ Biscuit
✔ Noodles
✔ Snacks
✔ Beverages

👉 All from the same company.

Why Range Selling Matters

✅ Higher Value Per Outlet
✅ Better Shelf Presence
✅ Stronger Retailer Relationship
✅ Increased Sales Productivity

📌 Remember:
More SKUs in the outlet = More sales opportunity.

Comment “RANGE” if you want a simple Range Selling framework.

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