Types of Sales Reports by source in FMCG | Kaun sa Report Kab Use Karein?

FMCG sector में reports की भरमार होती है –
Daily Sales Report, Primary–Secondary, Brand-wise, Beat-wise, ND report, MT report…

लेकिन kaun sa report kis kaam aata hai?
Aur ASM / SO / Distributor ko daily / weekly / monthly basis पर क्या देखना चाहिए?

Is video में हम detail में समझेंगे
“Types of Sales Report in FMCG Sector” – examples ke saath.

In this video you’ll learn:

1️⃣ Primary Sales Report

Company → Distributor billing

Month, territory, distributor, brand / SKU wise

Kab use karein: target vs achievement, loading, pipeline dekhne ke लिए

2️⃣ Secondary Sales Report

Distributor → Retailer sales

Beat-wise, salesman-wise, outlet-class-wise

Kab use karein: real offtake, scheme performance, beat productivity

3️⃣ Brand / SKU-wise Sales Report

Kaun sa brand / pack fastest growing hai, kaun sa drag kar raha hai

Pack mix, price-point mix, premium vs mass

4️⃣ Channel-wise Report (GT / MT / E-com / Horeca)

Channel contribution, growth, ND & visibility focus

Kaunse channel mein किस तरह की strategy चाहिए

5️⃣ Beat / Territory-wise Sales & Coverage Report

Beat productivity, calls, line per call, strike rate

Weak beats & gap towns identify kaise karein

6️⃣ Numeric Distribution & Range Selling Reports

Kitne outlets cover ho rahe hain?

Har outlet par kitne SKUs active hain?

7️⃣ Target vs Achievement / Run Rate Reports

Daily/weekly tracking: aaj tak kitna, month-end tak kitna ho sakta hai

Early warning system for shortfall

8️⃣ Scheme / Discount / Promotion Performance Reports

Kaun si scheme se actual uplift aaya, kaun si sirf stocking tak limited rahi

Next month ke लिए better scheme design kaise karein

Is video ke through aap:

Har report ko ek simple sawaal se link kar paayenge –
“Yeh report mujhe kya decision lene में मदद कर रही hai?”

Apne distributor / team se right reports मांगना सीखेंगे

Excel, DMS, SFA se आने वाली reports ko smart tareeke se padh paayenge

Perfect for: Sales Officers, TSIs, ASMs, RSMs, Distributor Owners & MIS / Analyst roles in FMCG.

Agar video valuable lage:
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Comment mein batayein:
“Aap roz kaun se 2–3 sales reports regularly dekhte hain?”

Video ko apni Sales team, Distributor group, MIS team ke saath share karein.

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