Making travel by public transport a joy: The role of Behavioural Science.
An ideasSpace presented by Christopher Martin, Director at Urban Movement.
With guest Pete Dyson, the Principal Behavioural Scientist at the Department for Transport and author of Transport for Humans.
"The human mind does not run on logic any more than a horse runs on petrol.” (Rory Sutherland).
People often don’t think what they feel, don’t say what they think, and don’t do what they say. Making transport improvements requires a more systematic and rigorous approach, we cannot simply apply rule based thinking to problems, and this is why I think behavioural science can be key to breaking the car-first habit.
Applying understanding of why people make certain decisions and what motivates them is critical to influencing behaviour and enabling people to lead more sustainable lifestyles, but also to making cities more fun and diverse.
© Christopher Martin.
Видео Making travel by public transport a joy: The role of Behavioural Science. канала UrbanNous
With guest Pete Dyson, the Principal Behavioural Scientist at the Department for Transport and author of Transport for Humans.
"The human mind does not run on logic any more than a horse runs on petrol.” (Rory Sutherland).
People often don’t think what they feel, don’t say what they think, and don’t do what they say. Making transport improvements requires a more systematic and rigorous approach, we cannot simply apply rule based thinking to problems, and this is why I think behavioural science can be key to breaking the car-first habit.
Applying understanding of why people make certain decisions and what motivates them is critical to influencing behaviour and enabling people to lead more sustainable lifestyles, but also to making cities more fun and diverse.
© Christopher Martin.
Видео Making travel by public transport a joy: The role of Behavioural Science. канала UrbanNous
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Massive Small. The Compendium. (Part 2) Smart Urbanism in an upside down worldUrban design analysis, concept and proposals for a new film and tv studio campus.Essential Urban Design & A Beginner's Guide to Urban Design and Development unpacked by the authorsThe Urban Design Skills Survey Report: The Design Deficit.The Urban Masterplanning Handbook (Two of Three)Design Value vs the Value of Design. An Urban Design Group ideasSpace discussion.Achieving a pedestrian friendly city centre. Auckland. New Zealand.People friendly places are planet friendly places: How can outstanding urban design become the norm?Why are cars frequently provided with more space than our homes?Belgrade: Shifting identities of the capital.Hans Monderman: Rethinking the design of streets and public space.Housing, Public Realm and Parks. Part Two. An Urban Design Group Webinar.The London View Management Framework. (LVMF). A UDL PresentationTowns and cities: Function in form.Tall Buildings and SustainabilityCan Copenhagen progress from being the cycling capital of the world to being a car free city?Diversity and Inclusion in Urban Design Education. A UDG ideasSpace presentation.Better Streets Summit: The High Street EcosystemUrbanism. By Design: Ease of MovementFuture Planning, Beauty and Local Communities: The Rewards and Challenges.