[2023] How To Set Up Facebook Conversion API w/ Google Tag Manager (Server-Side)

Top Method for Facebook Conversion API: Effortless Event Tracking with Google Tag Manager (Server-Side)

Discover the ultimate technique to effortlessly integrate Facebook's Conversion API with Google Tag Manager for optimized server-side event tracking. This reliable approach bypasses limitations posed by third-party tools like the Facebook Pixel, which can be hindered by iOS (Apple) restrictions.

Master the art of first-party data collection and utilize the Facebook Conversion API in tandem with Google Tag Manager for a superior alternative to browser-based event tracking, especially in a post-iOS 14 world. Enhance your website's performance by sending more events to Facebook, ensuring your marketing efforts don't miss a beat.

🆘 Need our help to set this up? Visit this page: https://vertexdata.io/

▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

0:00 Intro & tracking explanation
3:14 My Google Tag Manager setup
7:29 Make the tracking work for your site
19:45 Create your GTM server container & connect Stape
26:09 Setup the Facebook Conversion API Tag
33:00 Test/debug your setup
39:30 Proxy Google Tag Manager
42:34 Outro

🔗 Links & Resources:

Get my template & Stape server: https://content.vertexmarketingagency.com/facebook-capi-2-0/

Create a dataLayer with GTM: https://youtu.be/VBUMiAoPv4Q

Google Tag Manager Tutorial (Understand The Basics): https://youtu.be/fR__fmGFPYQ

How To Troubleshoot Your Facebook CAPI: https://youtu.be/2uoAjK_5n4c

🌎 Let's stay connected!

➡️ Join the community: https://coffeeandmarketing.org/
➡️ Our Website: https://vertexmarketingagency.com/

Видео [2023] How To Set Up Facebook Conversion API w/ Google Tag Manager (Server-Side) канала Vertex Marketing Agency