Golden Rules of Branding for Everyone | Rikin Shah | TEDxPrahladnagar

Marketing or advertising might look difficult at times. It was definitely not easy for Mr. Rikin Shah too. But, now with 15 years of experience in his Advertising Journey. Marketing Post Graduate by studies and advertiser by heart, he has been working with national ad agencies in different capacities and roles and helping clients to take their brand to the next level for the last 10 years with his own consulting firm, Purple Phase. He has shared his practical knowledge and experience with many MBA institutes and organizations as a visiting faculty or speaker.
These Golden Rules can help startups and SMEs to take their brand or company to the next level and even an individual for personal branding. His idea is to share very simple and basic rules of branding with all. Rikin Shah is a quintessential ad man with 18 years of branding & advertising experience under his belt. An ardent academician with 3 gold medals to his name, his journey in the advertising world began in 2002. Over the years he has donned many hats at prestigious organizations like DBS and Triton Communications, before he took the helm of Purple Phase Communications, a branding & designing consultancy agency, in 2011. He is an avid speaker and has taken lectures & classes at various educational institutes like Ahmedabad Management Association, PDPU, Shanti Business School and GLS institute among others as visiting faculty on the subjects of Advertising, Branding & Online Media. He has worked with small and big clients and brands in various industries and carries real-world experience in the area of branding.
He continues to infuse his expertise and leadership at Purple Phase Communications in pursuit of creating brand communications that influence people and inspire a change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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