6 Strategies For Writing Compelling Google Ads Ad Copy
Check out our Google Ads Ad Copy video where we cover how to write great ad copy. Google AdWords Ad Copy and creating advertisements can be a very difficult process, so we try to make it simple with our 6 strategies, tips, and best practices. We show some Google Text Ads examples for Google Search Ads, specifically related to certain searches and how well they focus on the actual problem that the customer is presenting. Our AdWords ad copy guidelines are simple to follow so you can write successful text ads and effective AdWords ads that drive results for your business.
We cover expanded text ads in this video and the ad copy best practices can also apply to responsive search ads as well. We show Google Ads search ads examples that you can use and follow to create better advertisements. Google Ads Copywriting doesn't have to be difficult, especially if you are just getting started.
6 Strategies For Writing Compelling Google Ads Ad Copy:
1. Match Ad Copy with the Search Term
You should create organized campaigns so that you can match your ad copy with the actual search term aka search query that a customer is typing in. The more organized your ad groups and keywords are, the better your ad relevance. Since ad relevance has a huge impact on Google Ads Quality Score and Ad Rank, your ad copy plays an important part of your campaign.
2. Focus on the Outcome your Customer is Seeking
You want to focus on how you are going to provide solutions to the problems that your customers are experiencing. You can do that by focusing on the problem or issue you will fix with your products or services.
3. Make Advertisements Personal
The more personal your advertisements are, the better they will perform. You want to create very personal ads and focus on the actual customer. Don't focus on your brand, focus on the customer that is searching.
4. Be Relevant and Timely
Make sure your ads are time-focused and relevant throughout the year. The more relevant your advertisements are, the better they will perform.
5. Use a Call-To-Action that Matches the Call-To-Action on your Website
If your website is focused on a free trial, then use a call-to-action in your advertisements that matches the one on your website. The closer everything matches, the better your advertisements will perform.
6. Create 3 Ads Per Ad Group
Google will automatically optimize your advertisements so create 3 ads in each ad group. Google will continue to serve the top performing ads that you have.
Видео 6 Strategies For Writing Compelling Google Ads Ad Copy канала Surfside PPC
We cover expanded text ads in this video and the ad copy best practices can also apply to responsive search ads as well. We show Google Ads search ads examples that you can use and follow to create better advertisements. Google Ads Copywriting doesn't have to be difficult, especially if you are just getting started.
6 Strategies For Writing Compelling Google Ads Ad Copy:
1. Match Ad Copy with the Search Term
You should create organized campaigns so that you can match your ad copy with the actual search term aka search query that a customer is typing in. The more organized your ad groups and keywords are, the better your ad relevance. Since ad relevance has a huge impact on Google Ads Quality Score and Ad Rank, your ad copy plays an important part of your campaign.
2. Focus on the Outcome your Customer is Seeking
You want to focus on how you are going to provide solutions to the problems that your customers are experiencing. You can do that by focusing on the problem or issue you will fix with your products or services.
3. Make Advertisements Personal
The more personal your advertisements are, the better they will perform. You want to create very personal ads and focus on the actual customer. Don't focus on your brand, focus on the customer that is searching.
4. Be Relevant and Timely
Make sure your ads are time-focused and relevant throughout the year. The more relevant your advertisements are, the better they will perform.
5. Use a Call-To-Action that Matches the Call-To-Action on your Website
If your website is focused on a free trial, then use a call-to-action in your advertisements that matches the one on your website. The closer everything matches, the better your advertisements will perform.
6. Create 3 Ads Per Ad Group
Google will automatically optimize your advertisements so create 3 ads in each ad group. Google will continue to serve the top performing ads that you have.
Видео 6 Strategies For Writing Compelling Google Ads Ad Copy канала Surfside PPC
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Google Ads Search Campaign Tutorial - How to Create Successful Search CampaignsHow to Write KILLER Ad Copy for Google Adwords Text Ads - Examples & Best PracticesSimple Ways To Improve Google Ads Ad Rank and Quality Score10 Ways To Create Great Google AdWords Text Ads - Improve Google Ad Clicks and Quality ScoreGoogle Ads Tutorial 2021 (AdWords) - Step-by-Step [COMPLETE Course]How to Write Ads for Google Adwords - Secret Copywriting Tips!Copywriting Tips For Beginners: How To Write Ad CopyGoogle Ads Bid Strategies ExplainedComplete Copywriting Tutorial - Examples, Tips and Formulas10 Google Ads Optimization Tips and Best Practices for Search Campaigns 2020Google Ads Responsive Search Ads Example and Best PracticesA Simple, Effective Approach to Google Ads Account Structure | WordStreamGoogle Ads (AdWords) Tutorial 2020 [Step-by-Step]7 Google Ads Search Keyword Targeting Best PracticesGoogle Ads Shopify Dropshipping Tutorial | How to Get Sales at 4x ROI (SUPER Easy | Step-by-Step)Effective Ad Copywriting In 5 Steps (How To Write Copy for Facebook Ads, Landing Pages, & More)Google Ads Editor Tutorial 2020 - How To Use Google Ads Editor To Create & Manage CampaignsHow to Master Your PPC PerformanceHow to Create Google Ads Search Campaigns for Ecommerce | FREE Search Campaign TemplateGoogle Ads Bidding Strategy For New Campaigns - My Bidding Process in Google AdWords