A Simple, Effective Approach to Google Ads Account Structure | WordStream

Building a successful Google Ads account can be daunting. And sometimes you inherit a campaign so irreparably damaged that it’s better to just start completely over.

With this video, we'll show you how to build or fix your account to build a setup of your Google Ads account that makes it truly work for your business.

We’ll cover the basics of building out a Google Ads account structure in five parts:
1. The campaign level
2. The ad group level
3. Keyword selection
4. Ad copy
5. Ad extensions

By the end of this video, you’ll have a beautiful campaign structure that starts with well-thought-out campaigns, specified ad groups, and subsequent keywords and ads. And the results for your PPC campaigns will speak for themselves.

Resources and tools mentioned:

Budgeting:
Budgeting Guide for Google Ads - https://www.wordstream.com/blog/ws/2016/09/14/adwords-budget-guide?utm_source=youtube&utm_medium=organic&utm_content=
Google Ads Budgets vs. Bids - https://www.wordstream.com/blog/ws/2018/11/19/bids-versus-budget?utm_source=youtube&utm_medium=organic&utm_content=

Keyword tools:
WordStream's Free Keyword Tool - https://www.wordstream.com/keywords?utm_source=youtube&utm_medium=organic&utm_content=
Google Ads Keyword Planner - navigate to Tools and Settings in the top bar of Google Ads, click Keyword Planner

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