How 'Jugmug Thela' Got Its Name | The Story Behind the Brand

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In this clip from The Bake Better Podcast, Jiten, the founder of Jugmug Thela, shares the fascinating story behind the name that’s now loved across Delhi NCR.

From searching for something that felt poetic yet rooted, to finding a word that captured the essence of warmth, light, and emotion—Jiten takes us through how ‘Jugmug’ came to define not just his chai thela, but a growing café movement.

He beautifully explains how the word Jugmug reminded him of fireflies glowing in the dark—a symbol of warmth, comfort, and quiet magic. Just like a cup of chai brings people together and lights up everyday moments, Jugmug captured that feeling of coziness and charm in a single word.

If you’re building a food brand and struggling with naming or identity, this clip is for you. Learn how the right name can spark instant curiosity and become a key part of your brand story.

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Видео How 'Jugmug Thela' Got Its Name | The Story Behind the Brand канала Truffle Nation