Proof HubSpot Sales Software Helps You Sell More

Read the full experiment: https://blog.smallmarketingteams.com/how-hubspots-sales-platform-gives-sales-reps-over-6-5-hours-back-each-week-data

We Ran A HubSpot Sales Tools Experiment...

To get this data, my team and I at Small Marketing Teams did an experiment!

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HubSpot Sales Tools Efficiency Experiment

We wanted to know how meaningful the time savings was from just TWO of HubSpot Sales Tools: task queues and email templates.

We Started With A Common Sales Rep Scenario
Sales reps have to handle a lot of different types of communication - from prospecting and re-engagement to proposals and follow-ups.

When a new marketing or lead nurturing offer is created, the marketing team will send the content to most of your company’s list.

However, for the leads and opportunities that are engaged with a sales rep, you don’t want marketing interfering with the relationship and messaging that the sales rep is establishing.

For leads they are working, sales reps often distribute new content offers themselves. Having sales reps distribute new white papers, invitations to webinars, and other relevant resources is also a common practice in account-based marketing, where there is a small number of target accounts.

To normalize this scenario for our experiment, we sent five contacts that we are engaged with a personal invitation to an upcoming webinar training we are hosting.

Testing Two Approaches to Sales Productivity
The experiment was simple. We compared the amount of time it took to send five emails to contacts using two different productivity approaches.

HubSpot Sales Platform Saves Time

First, I created and sent an email to each of the five contacts inviting them to the webinar. I manually sent them using the HubSpot CRM, but I could have typed these emails in any CRM or email client.

I located each contact in the CRM. [CLICK]
I opened a new outgoing email. [CLICK]
I typed a subject line. [TYPE]
I wrote the email. [TYPE]
I inserted the link to the webinar. [CLICK]
I proofread the email. [READ]
I clicked send. [CLICK]

I used this approach for each email to all five contacts..

How the HubSpot sales platform helps sales reps sell more

Next, we sent five invitations to the aforementioned webinar using the task queue and email template tool built into HubSpot’s sales platform.

The five contacts were already in a task queue and the email copy was in a HubSpot sales email template. All I did was click start on the task queue before I:

Opened a new outgoing email. [CLICK]
Selected the template I want to send. [CLICK]
Personalized the first sentence of the email. [TYPE]
Proofread the email. [READ]
Clicked send. [CLICK]

After I clicked “send” on the email, I merely clicked “next” in the task queue and HubSpot took me to the next contact in the queue.

Read the full experiment:
https://blog.smallmarketingteams.com/how-hubspots-sales-platform-gives-sales-reps-over-6-5-hours-back-each-week-data

Видео Proof HubSpot Sales Software Helps You Sell More канала Small Marketing Teams