27. The Many Hats of a Modern B2B Performance Marketer

You can’t master everything in B2B marketing—so what actually deserves your time?
In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched thin.
From technical setup to creative, analytics, commercial thinking, storytelling and CRO, they explore what to prioritise, what to outsource, and how to play to your strengths. If you’re juggling multiple hats, this gives you a clear framework to focus on what truly moves the needle.

⏱️ Chapters:
00:00 – Why B2B marketers wear so many hats
02:00 – If you only had 15% for performance marketing
02:30 – Technical skills: what to learn vs outsource
03:45 – Creative vs analytical strengths
06:00 – Why commercial thinking is non-negotiable
08:45 – Storytelling as a performance advantage
10:30 – CRO and where the biggest gains come from
12:30 – Focus on strengths to drive real impact

Видео 27. The Many Hats of a Modern B2B Performance Marketer канала Web Marketer