10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

Struggling to build an ad strategy that actually converts? Most B2B SMEs jump straight to spend—this episode shows you what to do first.

Louis and Maelien unpack the first three steps of Web Marketer’s proven six-part framework: setting data-backed budgets and targets, running effective discovery workshops, and gathering competitive intel you can action.

Grab the free Breakthrough Blueprint workbook and learn how to stop guessing, start benchmarking, and make smarter ad decisions today.

https://webmarketeruk.com/downloads/breakthrough-blueprint/

⏱️ Chapters:
00:00 – Intro: The most common complaint about agencies
01:15 – Why strategy must come before ad spend
02:00 – Step 1: Inception – setting realistic budgets and targets
04:00 – Step 2: Discovery – what great marketing workshops reveal
06:55 – Step 3: Competitor analysis – tools and tactics that work
10:40 – Wrap-up and what’s coming next

Видео 10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs канала Web Marketer