Do You REALLY Know How To Use Social Media Properly? HINT: Most Get The Marketing Basics Wrong!

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Many entrepreneurs don’t know how to use social media properly. Often they forget about the social media marketing basics that can reliably help build exposure. Here are the three main mistakes that entrepreneurs make when trying to use social media:

The first mistake is overselling. People don’t go on social media to be sold to. They go on to connect with others and to stay in the loop. When you bombard people with offers, it tends to turn them away.

A better strategy is to aim to connect with people and show them value. One way to do this is whenever you’re on social media, search for the common questions that your ideal clients are using. Then, in response to those questions you can give recommendations. This can lead to conversations and demonstrate how valuable you are.

The second way that people neglect the social media marketing basics is by going into a new group and not respecting the vibe. This is important because by clashing with the group’s tone, you’ll most likely draw negative attention to yourself. Learning how to use social media properly means respecting the culture of each community.

Mistake number three is to post without engaging. People don’t go on to simply read posts and then buy a service. They want to engage and connect. If you want to engage, start by responding to people who have commented on your posts. This shows appreciation for the people who are participating.

Another option is to answer questions. You can either give a quick piece of advice or give an in-depth explanation. Either way, you’ll be delivering value and building a relationship.

These are the social media marketing basics that will help you take full advantage of your online communities. By learning how to use social media properly, you can boost your exposure and build lasting relationships.

Видео Do You REALLY Know How To Use Social Media Properly? HINT: Most Get The Marketing Basics Wrong! канала Luisa Zhou