Start your third career before you start the first | Andy Wong | TEDxCUHK

Over the past 5 years, changes in the world have been more rapid, violent and unpredictable than ever. Self-reinvention is now one of the essential survival skills as a single career for life becomes almost unrealistic. Learning new skills has been the default strategy to cope, but I would argue that acquiring a new mindset of creativity is even more critical to self-reinvention. Andy shares his 30-year professional journey so far, which he believes can be represented by two independent but complementary careers. From an award-winning advertising creative director to an award-winning educator and administrator, he shares how the “third career”, which is not yet materialized, has helped him build the first two moderately successful ones. Andy received his BBA and MPhil. in Marketing from the CUHK, and PhD in Marketing from the University of Southern California. Prior to his pursuit of an academic career, Andy was an award-winning creative director at major ad agencies including D’Arcy, FCB, JWT and M & C Saatchi. During his tenure as a creative director, he has won more than 60 awards at local and international award shows including the HK4As, Asian Advertising Awards, the London Advertising Festival and the New York Festivals. Currently, Andy’s research interest is in consumers’ perception of knowledge, stereotypes, and the use of consumption language. He has presented in major academic conferences including the American Marketing Association (AMA) Conference and the Association for Consumer Research (ACR) North American Conference, and published in influential academic journals including the EAA Advances in Advertising Research and the Contemporary Management Review. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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